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It is essential to track every single visit to your site
Web data analytics and customer tracking is the first step towards a sucessful website: what visitors did, why they left, and how they interacted with your site. If your business is struggling to analise and monitor these figures, then your website's potential is being reduced to a minimum. As this information feeds back into your overall internet marketing strategy to allow you to make the changes necessary to improve the number of conversions (enquiries, purchases, downloads etc.). Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.
Conversion rate is the percentage of users who complete a desired action
A conversion rate programme is a continuous service aimed at improving your key website metrics through intelligent, researh. The goals of a website will vary depending upon the business’ target customers, and the desired action of that audience. Conversion rate is intended to measure users activity on the website. Therefore your web design and UX strategy makes a great impact on your conversion rate.
Competitive analysis followed by an exhaustive market and audience research
All our strategies are backed up by years of experience whether optimizing for user experience, research or data analysis are at the foundation of our optimization process. Our process always starts by performing competitive analysis followed by an exhaustive market and audience research. We then collect data to identify your opportunities, competitiors and threats online. Our team will transform this data into two things; meaningful insights and a recommended plan of attack. To improve the performance of a website, it is always best to implement A/B testing to experiment with variations on pages of their website to determine which changes will ultimately result in more conversions.
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